Experience, Skills & Achievements

MY RESUME

JANUARY 2026 - PRESENT

ASST. DIRECTOR OF STEWARDSHIP & DONOR RELATIONS, EAST TEXAS A&M UNIVERSITY

Manage donor stewardship communications, impact storytelling and recognition efforts.
Coordinate annual reports, endowment reports, impact reports and donor thank-you communications.
Support fundraising and engagement initiatives, including Giving Day campaigns.
Collaborate across advancement, academic units and marketing teams on donor-facing projects.
Develop project workflows and documentation to improve stewardship planning, communication and production.

August 2021 - August 2025

Managed high-budget campaigns, ranging from $500/month to a lifetime budget of $13,000.
Spearheaded a social media strategy, email design, and website restructuring to optimize digital presence.
Project Lead for Adobe Sign integration, introducing ADA-compliant, digital wet signatures for financial aid forms.
Rebranded the Rising Lion Logo to modernize and align branding with engagement goals.
Developed and implemented admission and event email campaigns, ensuring high engagement rates.
Captured live event photography, edited on-site in Lightroom, and posted immediately for real-time social engagement.
Analyzed website analytics, ad campaign performance, and social media engagement to optimize digital marketing efforts.
Trained and mentored student workers, providing them with marketing best practices and professional development opportunities.

November 2024 - April 2025

Increased membership by 22.73% (from 22 to 27 members) by refining outreach strategies and implementing marketing initiatives.
Led the club’s rebranding efforts, leveraging marketing expertise to refine visual identity and messaging.
Developed social media and email marketing strategies for event promotions and membership growth.
Created DIY marketing resources for members to develop their own branding and outreach strategies.
Conducted monthly marketing workshops, empowering members to market in their own voices and navigate marketing roadmaps effectively.
Provided strategic direction to the team, keeping operations aligned with club goals.
Organized Open Mic and Guest Visit events, handling internal marketing, email promotions, and coordination with guests and members.
Coached members in launching their first products or workshops, helping them build confidence.

June 2019 - August 2021

Increased sales by 30% by automating invoicing, reducing unpaid orders and abandoned print jobs.
Provided graphic design services for brochures, business cards, signage, and branding materials.
Mastered and optimized the company’s custom invoicing and POS system to streamline payments.
Developed email templates for efficient communication and order management.
Built strong client relationships, with many clients following me into my freelance career.

2015 - Present

Developed full branding packages for multiple clients, including Puppy Love Pet Spa and Unleash Creativity Club.
Provides marketing consultation services, guiding clients toward authentic marketing strategies.
Created designs for Texas Data & VOIP, contributing to their feature in a local magazine.
Monetized personal social media accounts through strategic engagement and content creation.
Designed logos, pricing brochures, window decals, business cards, and brand materials for multiple clients.

2014 - 2015

Led a team of 4 artists to develop the indie mobile game Raising Hell.
Designed the main character, two villains, environments, sprite animations, and VFX.
Created the menu UX for the game, ensuring an intuitive user experience.
Ensured the team met deadlines by implementing weekly check-ins and structured workflows.
Microsoft recognized the game, personally inviting the team to PAX South to showcase it.

Graphic Design: Adobe Illustrator, Procreate, Canva, Adobe Stock
Digital Marketing: Paid Ads, Social Media Strategy, Email Campaigns, Content Creation
Web & UI/UX: Website Design, Menu UX, Financial Aid Website Restructuring
Analytics & Optimization: Performance Tracking, Audience Engagement, SEO
Project Management: Team Leadership, Process Optimization, Workflow Automation
Emerging Tools & Techniques: Advanced tools for workload management and strategic planning
Animation & Motion Design: Sprite Animation, Adobe After Effects

October 2018 Issue

Chilling Adventures of Sabrina, Dallas TX: TV Guide Magazine, October 2018.

For more information about my professional experience, please get in touch.